Naslov (eng)

CORPORATE ENTREPRENEURSHIP AS A FACTOR OF COMPETITIVENESS OF COMPANIES

Autor

Golubović, Miloš
Janković, Gordan

Opis (eng)

The purpose of the research of this paper is to conduct an analysis of the impact of corporate entrepreneurship on the business performance of a modern enterprise in the conditions of global competition. The research goal is to show through the comprehensive approach the significance of this interdependence, further expand the existing knowledge base and suggest to organizations to turn to this entrepreneurial model in order to achieve a higher degree of flexibility and innovation. Scientific methods of induction, deduction, comparison, analysis, and synthesis used in the research unambiguously indicate that the application of corporate entrepreneurship simultaneously contributes to the improvement of the business results of both individuals within the organization and the organization themselves, leading ultimately to a better market positioning of enterprises. Corporate entrepreneurship encourages employees to take an individual initiative , thus creating a perfect ground for doing new innovations that are the only guarantee of survival in a dynamic market XXI century.

Opis (eng)

Ekonomski izazovi, 8 (16), pp. 100-113

Jezik

engleski

Datum

2019

Licenca

Ovo delo je licencirano pod uslovima licence
Creative Commons CC BY-NC-ND 4.0 - Creative Commons Autorstvo - Nekomercijalno - Bez prerada 4.0 International License.

http://creativecommons.org/licenses/by-nc-nd/4.0/legalcode

Deo kolekcije (1)

o:2347

Radovi istraživača i saradnika Inovacionog centra Univerziteta u Nišu