Naslov (srp)

Uticaj efektivne inovacione aktivnosti i efikasne upotrebe patenata na poslovne performanse visokotehnoloških preduzeća

Autor

Rakić, Marija, 1994-

Doprinosi

Ivanović-Đukić, Maja, 1977-
Krstić, Bojan, 1972-
Zlatanović, Dejana, 1977-

Opis (srp)

In the conditions that characterize modern business, innovationactivity is the basis on which a competitive advantage is built andmaintained on the market an d business success is created Companieshave significant invest ment in research and development activities withthe aim of acquiring the appropriate knowledge t hat is the basis ofinnovation. It is considered that research and development activitiesare key to ensuring technological potential, and therefore innovationand economic growth. Company inventions that are the out put ofinvestments in research and development can be subject to patenting inorder to achieve and maximize business success. Patents, as a form ofintellectual property, represent a strategic tool f or achieving numerouscomplex multidimensional business goals.The purpose of the doctoral dissertation is to identify theimportance and role of innovative and patent activity of companies inmodern business conditions. Also, the purpose of the dissertati on is toinvestigate the impact of innovation activity on patent activity, as wellas patent activity on the business performance of companies.In the theoretical part of the doctoral dissertation, thedeterminants and key factors that influence the innova tion activity ofthe company and the design and management of the company'sinnovation portfolio in conditions of global competition are identified.Contemporary trends in the process of product innovationdevelopment, which significantly dictate the pace and manner ofcarrying out the company's innovative activities, are reviewed. Openinnovation as a modern innovation policy and company strategy wasanalyzed. The role and importance of intellectual property in theprocess of developing a company's new pro duct, as well as in theprocess of the company's open innovation activity, is reviewed. Ananalysis of the patent as an element of intellectual property andresources of the company from the legal, technical and businessaspects was carried out. The import ance of innovation and patentactivity for the business success of the company was identified and theactivity for the business success of the company was identified and the impact of innovation activity on patent activity was analyzed, as well impact of innovation activity on patent activity was analyzed, as well as the impact of patent activity on the business performance of the as the impact of patent activity on the business performance of the company by systcompany by systematizing the research results of other authors.ematizing the research results of other authors.In the part of the doctoral dissertation where the empiricalIn the part of the doctoral dissertation where the empirical research was presentedresearch was presented, a conceptual framework was created for , a conceptual framework was created for researching the impact of innovation activity on patent activity and researching the impact of innovation activity on patent activity and patent activitpatent activity on the business performance of highy on the business performance of high--tech companies tech companies that are on the list of that are on the list of “The top “The top 50 50 PCTPCT applicantsapplicants”” of the World of the World Intellectual Property Organization.Intellectual Property Organization. The results of the statistical analysis The results of the statistical analysis indicate the following conclusions: 1. Greater investment in rindicate the following conclusions: 1. Greater investment in research esearch and development leads to an increase in the intensity of investment in and development leads to an increase in the intensity of investment in research and development, but not to an increase in the return on research and development, but not to an increase in the return on investment in research and development;investment in research and development; 2. 2. HHigher investment in igher investment in research and development leads to an increase research and development leads to an increase iin then the number of number of grantedgranted patents and the number of published PCT applications, and an patents and the number of published PCT applications, and an increase in the intensity of investment in research and development increase in the intensity of investment in research and development leads to an increase in the number of leads to an increase in the number of grantedgranted patents, but not to an patents, but not to an increase in the number of publisheincrease in the number of published PCT applicationd PCT applicationss. Also, an . Also, an increase in the return on investment in reincrease in the return on investment in research and developmentsearch and development does does not lead to an increase in the mentioned indicnot lead to an increase in the mentioned indicators of patent activity; 3. ators of patent activity; 3. HHigher value of the indicator of the number of igher value of the indicator of the number of grantedgranted patents does not patents does not lead to anlead to an increase inincrease in four different variants of the patent four different variants of the patent quality quality indicatorindicator (1(1--4)4); ; 4. 4. HHigher igher number of grantednumber of granted patents does not lead to an patents does not lead to an increase in the indicincrease in the indicator of inventive base 1; 5. ator of inventive base 1; 5. HHigher number of igher number of grantedgranted patents doespatents does not lead to an increase in not lead to an increase in the the patenpatent t effectivenesseffectiveness indicatorindicator; 6. ; 6. HHigher number of published PCT applications does not igher number of published PCT applications does not lead to an increase in four different variants of patent application lead to an increase in four different variants of patent application quality indicators (1quality indicators (1--4)4); 7.; 7. HHigher number of published PCT igher number of published PCT applications does not lead to an increase inapplications does not lead to an increase in the second variant of the the second variant of the inventive base indicator (2)inventive base indicator (2); 8. ; 8. HHigher igher number of number of published PCT published PCT applications does not lead to an increase in the patent effectivenessapplications does not lead to an increase in the patent effectiveness indicator; 9. indicator; 9. HHigher number of igher number of grantedgranted patents leads to higher revenues patents leads to higher revenues from sales; 10. A highefrom sales; 10. A higher number of r number of grantedgranted patents leads to higher patents leads to higher profits;profits; 11. A higher 11. A higher number of number of grantedgranted patents does not lead to a patents does not lead to a higher higher return on assetsreturn on assets; 12. ; 12. HHigher number of igher number of grantedgranted patents leads to patents leads to a a higher value of the indicators higher value of the indicators of market value and indebtedness; 13. of market value and indebtedness; 13. HHigigher number of published PCT applications leads to higher revenues her number of published PCT applications leads to higher revenues from sales;from sales; 14. 14. HHigher number of published PCT applications leads to a igher number of published PCT applications leads to a hihigher profit; 15. gher profit; 15. HHigher igher number of published PCT applications does number of published PCT applications does not lead to a higher not lead to a higher return on assets; 16. return on assets; 16. HHigher igher nnumber of published umber of published PCT applications leads to a higher value of the indicatorPCT applications leads to a higher value of the indicatorss of market of market value and indebtedness; value and indebtedness; 17. 17. HHigher igher value of four different variants of value of four different variants of the patent quality indicator (1the patent quality indicator (1--4), four different variants of the patent 4), four different variants of the patentapplicationsapplications quality inquality indicator (1dicator (1--4) and two different variants of the 4) and two different variants of the inventive base indicator (1inventive base indicator (1--2) leads to a higher value of intellectual 2) leads to a higher value of intellectual capital, but a higher value of the indicator the effectiveness of patents capital, but a higher value of the indicator the effectiveness of patents does not lead to greater intellectual capital.does not lead to greater intellectual capital.Through theoretiThrough theoretical and empirical research, results were cal and empirical research, results were obtained, the integration of which defined the implications for obtained, the integration of which defined the implications for managers of highmanagers of high--tech companies in the research and development tech companies in the research and development department, managers who are responsible for managing intellectual department, managers who are responsible for managing intellectual property, as well asproperty, as well as management of business units and companies in management of business units and companies in order to achieve longorder to achieve long--term and continuous growth of business term and continuous growth of business performance companies.performance companies

Opis (srp)

Biografija autora: list [P-29].Bibliografija: list. 242-253. Datum odbrane: 22.10.2025. Intellectual Capital Management, Business Performance Management

Jezik

srpski

Datum

2025

Licenca

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